After having the privilege of listening to K-Tue artists such as Michel Boss, Jack Ruddy, El Bubi Loco, Udo Killer, Cesar Riela, Jhones and many more young talents, one asks the question: How are we supporting our artists?

The hip-hop scene of the K-Tue cultural movement is a vibrant hotbed of creativity and originality that springs from the roots of our youth. These artists not only deliver catchy beats and hard-hitting lyrics, but also represent a way to preserve our culture, our history and our collective identity. Every verse and every song they produce is a reflection of our experiences, struggles and dreams. However, despite this undeniable talent and the importance of their music for cultural preservation, it seems that as a community we are not adequately valuing these young creators.

It is sad to note that instead of supporting our own emerging artists, many prefer to spend money and time on music played on radios around the world by artists who, while talented, do not represent our reality. There is an undeniable disconnect between the diaspora and its own cultural roots, and this is clearly manifested in the lack of support for our artists.

Music has always been a fundamental pillar in the preservation of our identity. Through lyrics, melodies and rhythms, we can convey stories that might otherwise be lost over time. K-Tue hip-hop is no exception. These young artists are narrating their experiences, struggles and triumphs, connecting with the reality of being young in a globalized world, but also deeply tied to our roots.

However, without adequate support, these efforts are left in a vacuum. How can we expect our stories to survive if we are not the ones who value them? The problem does not lie in the quality of K-Tue's music, which is undoubtedly powerful and creative; it lies in the apathy that many in the Diaspora and in the homeland itself have. Instead of contributing economically to create an economy, they prefer to consume what the international media imposes on us.

It is disappointing that while our new generations have no objection to consume the latest international product released by the powerful record label of the day, K-Tue artists are forced to fight for a visibility that is denied to them in their own community. Why don't we realize that supporting these young people is also supporting our culture? When we support them, we are ensuring that future generations will continue to hear our stories, our languages and our experiences.

If we want to preserve our cultural identity, we must start by supporting those who are giving voice to our roots. We should be proud of artists like Michel Boss and so many others who are using hip-hop as a tool to tell our stories. We can't expect others to value our culture if we don't do it ourselves.

K-Tue's music is our music. Their lyrics speak to our realities. Supporting these young people is not only an act of solidarity, but an investment in our own culture and in the future of our community.